Showcase Your Brand at the 97th Annual Williams Lake Stampede​

Join us from June 27 to 30, 2025, for a premier event that attracts over 16,000 attendees. Align your brand with a world-famous, 97-year-old tradition — the 3rd largest CPRA-sanctioned rodeo in Canada — and gain exposure through:

  • Event Program advertising: Feature your brand in our 32-page, full-colour collectible program, filled with rodeo history, local trivia, and daily schedules.​

  • Big Screen advertising: Capture attention with dynamic ads displayed throughout the event grounds.​

Contact:
For customized advertising packages, contact Cailin Cousins by email advertising@williamslakestampede.com or call/text (250) 398-0508.

** Each item below opens full screen using the 4-arrows in the bottom right corner.
** Click on images to view actual Williams Lake Stampede Big Screen ads and video footage where applicable.

Events Program 2025:

Reach highly engaged rodeo fans—locally and beyond.

The Williams Lake Stampede Program isn’t just a schedule; it’s a collectible. With 32 full-colour pages, your ad lands directly in the hands of fans who keep it long after the event.

Big Screen advertising opportunities:

What if your brand story reached 16,000+ people over 4 days—multiple times a day, automatically, and with real impact?

When fans aren’t watching the action, they’re watching the screens. Blend into the content they’re already tuned into, and you’ve got their attention.

For more info, please email advertising@williamslakestampede.com, call (250) 398-0508, or complete the applicable form here: Events Program or Big Screen.

Our website photography has been graciously donated from artists in our community and showcases some of the best talent in our region and beyond.  Special thanks and recognition to: Liz Twan, Bronnie Begg, Alexis Hemond, 
Laureen Caruthers , Dallas Duffy , Captured Charisma, and Gordon Stevenson.