Connect with Your Community at the Williams Lake Stampede​

Be part of a cherished local tradition from June 27 to 30, 2025. Engage with thousands of attendees through:​

  • Event Program advertising: Place your ad in our 32-page, full-colour program, a keepsake for many attendees.​

  • Big Screen advertising: Increase visibility with ads displayed on screens around the event grounds.​

Add some horsepower to your brand!

Contact:

Discuss affordable advertising options with Cailin Cousins by emailing advertising@williamslakestampede.com or calling/texting (250) 398-0508.

** Each item below opens full screen using the 4-arrows in the bottom right corner.
** Click on images to view actual Williams Lake Stampede Big Screen ads and video footage where applicable.

Events Program 2025:

Reach highly engaged rodeo fans—locally and beyond.

The Williams Lake Stampede Program isn’t just a schedule; it’s a collectible. With 32 full-colour pages, your ad lands directly in the hands of fans who keep it long after the event.

Big Screen advertising opportunities:

What if your brand story reached 16,000+ people over 4 days—multiple times a day, automatically, and with real impact?

When fans aren’t watching the action, they’re watching the screens. Blend into the content they’re already tuned into, and you’ve got their attention.

For more info, please email advertising@williamslakestampede.com, call (250) 398-0508, or complete the applicable form here: Events Program or Big Screen.

Base rate applies to local businesses. National or corporate advertisers subject to adjusted rates based on scale and usage.

Here are copies of the Program of Events in 2024, 2023 and 2019.

Download our media kits: Program of Events or Big Screen.

Our website photography has been graciously donated from artists in our community and showcases some of the best talent in our region and beyond.  Special thanks and recognition to: Liz Twan, Bronnie Begg, Alexis Hemond, 
Laureen Caruthers , Dallas Duffy , Captured Charisma, and Gordon Stevenson.